Think about your favourite teachers, what was it that made them so good at relaying complicated concepts in ways you could understand? Sometimes it was because they were authoritative (and a little scary...), but often times it was because they knew how to get down to your level and explain things in a way that was relatable, without being condescending. They were approachable, sometimes conversational, maybe even a little cool, with a finger on the pulse of modernity.

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An explainer video, as the name suggests, is a short film designed to convey ideas, products, or services in as digestible and engaging a way as possible, usually through simple animation. Not unlike the best teachers in our lives, a good explainer VO needs to be clear, informative, and trustworthy. However, as explainers are typically aimed towards consumers and the public, not just B2B or B2E; they also need to be down to earth and easy on the ear. Not just to grab the viewer's attention, but to keep it as long as needed.